On 28 July, the 31^st summer edition of the FISU World University Games held its opening ceremony in the main stadium of the Dong’an Lake Sports Park in Chengdu. Accentuating the requisites of "simple, safe, and wonderful", the event with Chinese characteristics, the spirit of the times, and youthful charms kicked off.

With its theme echoing the Universiade’s slogan "Chengdu Makes Dreams Come True", the ceremonial stage came in splendid colors, with "brilliant sunshine" as the feature threading through all the performances. The program "Young Dream Chasers" had three parts, namely "Pursuit of Light", "Passion for Sports" and "Celebration of Friendship", showcasing the vibrant energy of youth. The main torch-lighting ceremony began at 21:40, with the cauldron printed with "the Golden Sun Bird", the logo of the Chengdu City, slowly rising up. With the audience as witnesses, the 31 torchbearers ran into the arena, and stood around the cauldron to light it up, awaking "the Golden Sun Bird" that shines ever so bright. The lights carried best wishes to the university students from around the world. Rich Sichuan elements were also incorporated into the ceremony to show the world the charms of the ancient Chongqing-Sichuan culture and Chinese heritage.

The Chengdu Universiade is "THE" arena of sports competition for young students worldwide and has been hailed as the "cradle of sports stars". From 28 July to 8 August, this year’s event covers 269 events across 18 sports. As understood, there are 411 athletes from Chinese delegation, including Olympic champions such as Zhang Yufei, Li Bingjie, Zhang Jiaqi, and Zou Jingyuan, participating in all 18 sports. On the morning of 29 July, Chinese athlete Cao Maoyuan won the first gold medal in the final of the Wushu men's Nanquan event for the Chinese team.

As the official exclusive supplier of this year's World University Games, Blue Moon has actively drawn on its cleaning expert advantages. Blue Moon devised a "Universiade Cleanliness Support Plan" with high-quality, high-standard and all-scenario covering cleaning solutions. offering athletes around the world a clean and safe environment to compete and to live in and helping the smooth staging of the event.

Cleaning technology covers all scenarios at the FISU World University Games

As explained, Blue Moon is providing 28 types of cleaning products such as Supreme Sports Laundry Detergent, Jingxiang Foaming Body Wash, Automatic Hand Washing Dispenser, and  Hand Sanitizer Spray at 49 competition venues, in 6,522 rooms of the University Games Village, as well as the canteen, fitness center, etc., which can meet the cleaning requirements in different venues, as well as the needs of all delegations for laundry, hand and skin care.

Among all the different products provided by Blue Moon, the sports laundry detergent can effectively remove sweat odor from clothes and constantly help inhibit the production of sweat odor. It can also protect the sweat-absorbing and quick-drying functions of fast-drying fabrics, helping the athletes compete at their best and pursue their dreams.

To meet the diverse and professional cleaning needs of the delegations, Blue Moon has laundry centers set up in the A, B, and C areas of the University Games Village to provide laundry services. Blue Moon is offering 21 laundry and related services from collecting, washing and caring clothes to returning the cleaned items. Those processes are subject to strict standards, ensuring each piece of clothing is scientifically cleaned to bring to the athletes professional and satisfying new cleaning experience.

Being chosen to ensure cleanliness at the Games reflects the substantial strengths of the Blue Moon, and also attributes to the Group’s dedication to and professionalism in the cleaning field. As a benchmark brand in the laundry industry, Blue Moon upholds the principles of "providing cleaning solutions with heart and soul" and realizing technological innovation. With more than three decades’ experience in cleaning business, it has built a diversified product portfolio comprising three major product categories – fabric care, home care and personal hygiene – to addressed consumers' specific and diverse cleaning and care needs, helping them to enjoy clean and healthy living.

Blue Moon conducts scientific cleaning knowledge to ensure the cleanliness for the Games

To better serve the Universiade this year, Blue Moon has set up a dedicated operation team in Chengdu. In addition to ensuring product supply, the team also provides product usage information and scientific washing knowledge to event staff via user visits, offline training and usage reviews, etc. Such efforts have helped ensure venues of the Games are impeccably clean.

At the same time, Blue Moon is making the best of its 24-hour customer service system, to timely and flexibly answer cleaning questions of the staff and athlete delegations.

Blue Moon runs a consumer service center armed with comprehensive functions. Via more than 40 communication channels, including 400 24-hour hotlines, WeChat official account, Weibo and multiple social media platforms. It can instantly answer consumers’ questions on daily cleaning and keep transmitting scientific washing knowledge and skills.

As a professional home cleaning solutions provider in China, Blue Moon has insisted on implementing a knowledge-based marketing strategy. By teaching consumers using different products correctly and popularizing scientific washing knowledge, it helps consumers solve cleaning problems in their daily life and promote a clean lifestyle.

Blue Moon gathers all forces to create the "Green Games"

Organizing green and low-carbon competitions is a trend of world sports events. With "low-carbon" being the emphasis on energy use, at the venues, with transports, and operations and participation, the Chengdu FISU Games has enriched the attributes of “Green Games”.

Blue Moon and the Chengdu World University Games share the same philosophy of pursuing green and sustainable development. Align with the main "Green Games" theme, Blue Moon has specially provided concentrated products to the event, such as the Supreme Sports Laundry Detergent, Concentrated Laundry Fabric Softener, Tianlu Utensil, Fruit and Vegetable Wash, which ensures athletes have more efficient and environmentally-friendly cleaning experience. According to estimation of China Cleaning Industry Association in 2015, if all Chinese consumers use concentrated detergents, 1.7472 million tons of carbon dioxide can be reduced in transportation every year, saving 8.567 billion [kWh] of electricity and 2.4211 million tons of laundry wastewater discharge a year.  

It is understood that in terms of selecting cleaning and care product supplier,  Chengdu 2021 FISU World University Games focused not only on brands’ product quality, but also on their green and low-carbon development concepts. Insisting on pushing for green development, Blue Moon has integrated the concept of environmental friendliness throughout the entire production cycle, actively developed green products, promoted concentrated liquid laundry products and led the industry’s march into a new green concentration era. At the same time, it has actively responded to the "dual-carbon" goal and has had green and low-carbon concepts incorporated into the different aspects of its daily business operation, contributing its part to protecting the green ecology.

After the Games’ opening ceremony, the exciting competitions officially began. In this world-renowned global youth cultural exchange event, 6,500 athletes from 113 countries and regions ready to sweat for their dreams. As the official and exclusive supplier of the Games, Blue Moon will give it its best shot, and with quality products, higher yet standards and better services, to safeguard cleanliness of the Games and, in doing so, show the world the essence of high-level "Chinese cleaning experience", as well as the professional capabilities and vitality of Chinese brands.