(Hong Kong, 13 December 2022) — Blue Moon Group Holdings Limited (“Blue Moon” or the “Company”, together with its subsidiaries, the “Group”, stock code: 6993), a leading household cleaning solutions provider in China, has been awarded the “Listed Company Awards of Excellence 2022” by the Hong Kong Economic Journal (HKEJ), demonstrating the wide market recognition it enjoys for its dedication to providing excellent household cleaning solutions over the years. The Group’s liquid laundry detergent and hand wash have ranked first in the China Brand Power Index for 12 consecutive years (2011–2022)^[1], and have ranked first in the comprehensive market share among similar products for 13 consecutive years (2009–2021) and 10 consecutive years (2012–2021), respectively^[2].

Mr. Poon Kwok Leung, Executive Director, Chief Financial Officer and Company Secretary of Blue Moon, said, “We are honored to have received the 'Listed Company Awards of Excellence 2022' from HKEJ, and are grateful that our business development and strengths have earned the support and recognition of the judging panel. Over the past year, we continued to focus on product innovation, deepening reforms in distribution channels, enhancing brand awareness and realizing our advantages and leadership in the industry, aiming to provide consumers with quality products and services while continuing to innovate. We have also responded to market demand and introduced a series of products with unique functions, including laundry detergents for sportswear and bacteriostatic foaming hand wash to meet the cleaning needs of the public. The Group achieved good sales results on JD.Com, Douyin and other major e-commerce platforms during the “618 Shopping Festival” and “Double 11 Shopping Festival” in 2022, which is a testament to the popularity of the Group’s products among consumers. Looking ahead, the Group will continue to develop the cleaning market with R&D and innovation as the driving force. The Group will constantly promote and market its brand and products through its knowledge-based marketing strategy while strengthening its product mix and penetration in different distribution channels to consolidate its leading position in the market."

The "Listed Company Awards of Excellence", organized by the Hong Kong Economic Journal, has been held for the seven consecutive years, and has an objective and stringent selection process. The selection was made using EJFQ, a stock-tracking system exclusively developed by the Hong Kong Economic Journal. Shortlisted companies were chosen based on four important criteria: the Piotroski F-Score, the number of recommendations made by professional analysts, share price performance and financial performance. The list was then reviewed by a panel of industry leaders, industry associations, professional consultants and the organizer to select and commend the listed companies with excellent performance in the past year. 

Blue Moon is honored with the "Listed Company Awards of Excellence 2022"

[1] According to the 2022 (12th) C-BPI rankings and analysis report released by Chnbrand, Blue Moon Liquid Laundry Detergent and Liquid Soap have taken the first place by comprehensive brand power fr 12 years in a row (2011-2022).

[2] According to the market sales surveys of representative large retail commercial groups with the annual turnover above RMB100 million across the country (This statistic does not include data of Hainan, Tibet, Hong Kong, Macau and Taiwan of China) conducted by China General Chamber of Commerce and China National Commercial Information Center, Blue Moon Liquid Laundry Detergent has come first by market shares among products of the same kind for 13 years in a row (2009-2021), and Blue Moon Liquid Soap has ranked the first by market shares among products of the same kind for 10 years in a row (2012-2021).