On 24 December, the 2023 Guangzhou Huangpu Marathon kicked off, with more than 20,000 runners from all over the country gathering in the city to enjoy the unique charms of the "Pearl of the GBA". As the event’s sponsor, Blue Moon backed the event drawing on its professional advantages, keeping athletes’ company with its professional cleaning solutions. Athletes could run "clean and carefree” and enjoy a fresh sports experience.

Combining professional cleaning with healthy exercise   Giving Huangpu Marathon runners a smooth start

The Guangzhou Huangpu Marathon, the first district-level full marathon in Guangzhou, was first held in 2017 and the fourth time this year. It is now a "World Athletics Elite Label Road Race". "Run towards Happiness in Huangpu" continued to be the theme of the event this year, conveying the city’s "Healthy Huangpu, Happy Huangpu" motto. Moreover, the event this year had a new upgraded track in the Sino-Singapore Guangzhou Knowledge City with eye-pleasing water, hills and greenery. The track began at Phoenix Lake, with the finishing line of both the full marathon and half marathon at Jiulong Lake, and the fun run at Yulin No.1 Road. At the event, runners from all over the country gathered on the new track at the scenic lake area and started the race in the view of water and greenery. Runners can appreciate the beauty of the city and the high-quality development of the Knowledge City along the way.

This is the fifth year Blue Moon joined hands with the Guangzhou Huangpu Marathon. As a benchmark brand in China’s cleaning industry, Blue Moon realized runners would sweat while running and start to have sweat odors. The Company provided each runner with its sportswear liquid laundry detergent that can effectively remove sweat odor and constantly help inhibit the production of sweat odor. Athletes can enjoy "sweating but no odor" while running and have a clean and healthy new sports experience. 

As understood, the Blue Moon sportswear liquid laundry detergent was developed by Blue Moon for sports scenarios and to address the odor issue of sweaty exercise clothing. The detergent has high-efficiency cleansing factors, active enzymes and antibacterial factors added to effectively remove odors of sweaty clothes and prevent them from forming at source. The product has won the heart of many sports enthusiasts right after it was launched. This time, fitting in perfectly with the application scenario of the event, Blue Moon sportswear liquid laundry detergent has gained runners’ recognition and praises.

Supports development of local cultural and sport sectors  Contributes to construction of a healthy China

Over the years, Blue Moon has been active in supporting the development of China's cultural and sport sectors, implementing Healthy China and National Fitness strategies. On top of providing products to those joining the event, Blue Moon also rallied employees to form a 60-strong runner team to take part in it, members of the team in spirited trots made a beautiful scene on the track.

It was reported that, in addition to supporting the Guangzhou Huangpu Marathon for several years, Blue Moon joined hands with the 31^st FISU World University Games in August 2023. As its exclusive official supplier of cleaning and care products, Blue Moon offered athletes with high-quality and high-standard cleaning products for all scenarios, as such ensured the smooth rollout of the Games. In addition, Blue Moon is also the principal sponsor of the Graduates Art Fair for the 10^th consecutive year, helping new generation artists pursue their dreams and supporting the healthy development of youth culture and art in China.

It’s worth mentioning that, as a professional household cleaning solutions provider in China, Blue Moon has, over the past three decades, kept pace with changes in consumer needs and continued to create innovative products with technologies to help Chinese families solve cleaning problems and safeguard a healthy and clean China. In the more than 30 years past, Blue Moon has mastered strong R&D and product knowhow and built a product matrix comprising three major product categories, namely fabric care, household care and personal hygiene, to meet consumers' specific and diverse cleaning needs, so that they may live clean and care free.

The 2023 Guangzhou Huangpu Marathon has ended, but the spirit of persistence and hard work it advocates will live on. In the future, Blue Moon will also keep venturing deep into the cleaning product realm, holding fast its commitment to “providing cleaning solutions with heart and soul” and continue to improve its technological innovation capability, in its bid to provide yet finer products and services to make everyday living easier and better for consumers.